Not too long ago, three friends, Sheldon Golub, Bill Deutsch and Champion golfer, Ernie Els participated in Ernie’s charity golf event to raise funds for the Els for Autism Foundation. These generous philanthropists, successful businessmen, and leaders in their respective fields put their heads together and founded a company with two goals in mind: create all-natural pet treats that’s second to none, and to raise awareness and funds for the Els for Autism Foundation - - a game-changing organization delivering and facilitating programs to benefit people with autism spectrum disorder (ASD).