LAUNCHED IN 2019
The first pallets of human grade, shelf stable, 100% All-Natural Champion Pet Treats were shipped to retailers across the United States. The company was officially open for business.
In early 2020, Covid-19 put a screeching halt to production and sadly took Mr. Golub’s life too. Shelly’s son-in-law, Mark Segal and Ernie’s business manager, Rob Goulet joined the executive team and took a “deep dive” into their business. The first major move was to grow the product line and change its name from Ernie Els Champion Pet Treats to Ernie Els Champion Pet Products; the design team went to work to develop toys, beds, leashes, bandanas, as well as additional dog and cat treats, including chicken jerky, bully sticks and cat food toppers. By increasing the amount of SKUs the company believed it will be able to raise more money for Els for Autism Foundation and ultimately be a champion for all who are affected by autism.